The ECOHEADS brand was established in Sydney at the end of 2012 following two years of planning by three young, energetic and experienced inventors with a clear vision for the future.

It began with two childhood friends, Benny Risher and Kobi Bokshish, who together with the third member of the dynamic trio, Ben Cohen, recognized a way to improve the backwash experience for client and stylist.

Together they established the ECOHEADS’ parent company, 2B1K. The focus for 2B1K is finding, improving or developing unique products for the professional hair industry, ensuring better results with less effort for the hair stylist, protecting the environment with best use of resources and improving the experience for clients.

Drawing on our combined experience of over 25 years in the professional hair industry, along with our joint passion for sustainability, we spending years researching and developing a line of professional yet sustainable products that ensure maximum results in minimum effort and with a minimal footprint.